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Thought Leaders Drive Their Markets.  Who is Driving Yours?
As originally published in the December 2007 edition of MARKETRENDS by the Association for Accounting Marketing.

Marketing teams in most firms are being challenged to gain market share in existing markets along with penetrating new markets.  "Going upstream" - expanding into new geographic areas, looking into new industry verticals, and attracting larger clients - requires new approaches to accomplish these goals.
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PRESENTATIONS

Thought Leadership Executive Overview - This .ppt provides a high level overview of thought leadership programs as part of any firm's integrated marketing strategy.  Includes definitions of first and second level thought leader activities, an integrated marketing model, and illustrates the use of thought leadership content in the various stages of solution life-cycle management.
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